Capabilities
A practical range shaped by more than twenty years of solving product, platform, and workflow problems.
Capabilities
Capabilities
What I build and lead
A working set of practices proven across enterprise marketing sites, headless commerce, and AI-assisted product tooling, not a list of buzzwords.
Technical leadership
Owning architecture decisions and delivery across a project's full lifecycle, from early scoping through production handover, while keeping a small team or a solo build moving without rework.
- Scoping and estimating features before implementation starts
- Setting coding conventions, review standards, and release discipline
- Coordinating design, content, and engineering so shared components stay reused instead of duplicated
WordPress & Gutenberg
Building enterprise marketing sites and editorial platforms on WordPress with custom Gutenberg and ACF blocks that content teams can operate without touching code.
- Migrating static reference sections into reusable, editor-managed Gutenberg and ACF blocks
- Modeling ACF field structures that map cleanly to design intent
- Building rich content types such as technical documentation, gated resources, and mathematics or code rendering
Next.js & headless architecture
Connecting Next.js and React frontends to WordPress and other content sources through typed APIs, so editorial teams keep familiar tools while the public site runs on modern rendering.
- Joining WordPress editorial backends to Next.js frontends over WPGraphQL
- Server Component-first routing with narrow, deliberate client boundaries
- Structured, localized content models that keep copy out of JSX
Commerce & integrations
Wiring storefronts to real commerce and data backends, including WooCommerce, product catalogs, and relational databases, so checkout, inventory, and content stay in sync.
- Headless WooCommerce storefronts built on Next.js
- Multilingual product catalogs synchronized with backend inventory
- Database-backed product and order data alongside CMS content
AI & automation
Building assistants and internal tools that use LLMs for a specific job, such as retrieval, transcription, translation, or workflow automation, rather than a chat window bolted onto a product.
- Retrieval-ready knowledge preparation for AI-assisted content and analysis workspaces
- A native desktop voice assistant using local speech recognition and intent handling
- A local dashboard for agent activity, project configuration, and LLM CLI settings
Audits & modernization
Reviewing an existing site or codebase against its actual constraints and turning static or legacy sections into maintainable, editor-friendly systems.
- Auditing theme generations and static references before proposing a migration path
- Replacing one-off markup with reusable, versioned block components
- Prioritizing changes that reduce future maintenance over cosmetic rewrites